About Us

REAL was started in 2000 with a group of about 15 youth from around Hawaii. All shared a common value; the tobacco industry’s manipulation of our generation must be exposed and stopped! And so we got to work building a program for our generation, by our generation.

In 2001, REAL received a grant made up of Tobacco Settlement dollars from the state Department of Health and Tobacco Settlement Trust Advisory Board. They believe in our mission and helped us get on our feet with enough money to get our movement started.

REAL Headquarters is located at the Cancer Research Center of Hawaii on Ala Moana Blvd.

Why REAL

Our Mission Statement

We’re about empowerment. We’re about change. And we are about a healthy, smoke free generation. We are the future and we don’t want half of our generation to die from a smoke filled lie.

We just want to tell theREAL TRUTH, the WHOLE TRUTHand NOTHING BUT THE TRUTH…so what’s it to ya?!